Em artigo da Forbes, Victor W. Hwang discute a influência da lógica e da emoção no mundo dos negócios e como a neurociência pode colaborar para trazer respostas a esta questão.
“Today, science is teaching us that the bifurcation between logic and emotion is not so clear cut. There is business value lurking in what appears to be irrational. Think of the intense devotion of startup teams in Silicon Valley. Think of the culture that surrounds iconic companies like Harley-Davidson. Think of the passion of Apple fans camping out overnight to be first in line to buy a new product.”
Veja a reportagem completa acessando:
https://www.forbes.com/sites/victorhwang/2013/03/27/whats-better-for-business-logic-or-feelings-answers-from-neuroscience/#4b32ad12199b